A New Era: The East End Santa Ana Block Party

If you live in SoCal, you know that shopping centers pop up everywhere. After all, fashion is a big deal here. You’ll even see a trend among stores and restaurants offered. Recently, however, a new promenade has been added to the mix that is unlike the rest.

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Monster brought out their skate team & ramps too.      Live Art by Letter Cat Signs.

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Check out some records at the Beat swap meet.               There was lots of spiritual art there too.  

On Saturday, July 26, the East End Partners of Downtown Santa Ana threw their first summer “East End Block Party.” The event started at noon and ended at 8pm, and was created with the purpose of bringing together locals and travelers alike to celebrate the newly renovated “East End” urban center.

This multi-million dollar revitalization, and rebranding project of what was formerly known as “The Fiesta Marketplace” is now the entertainment center of Santa Ana, and a haven for upcoming restaurants, retailers, and entertainment venues. Just to name a few: Bespoke Cut & Sew, The Frida Cinema (a new independent film theatre), Native Son Alehouse, Charlie’s Piercing & Tattoo Supplies, La Reyna de Michoacan, Yojie Japanese Fondue (coming Fall 2014) and the popular nightclub, Yost Theatre.

View of the block and vendor booths.


Some of the booths from Venue Trade Show including: All Aspects Apparel, Privileged, and Abstrakt LA. 

Located near the East End district of historic 4th Street between 3rd and 5th, and French and Bush, this event represented the newly branded, ever-evolving creative community of Orange County, along with the artistic Santa Ana atmosphere. According to the website,”The East End will attract a new wave of hip, cutting-edge brands and establishments.” This urban oasis is a place that capitalizes on the diverse music and food cultures of Orange County, which was reflected by the mixed crowd at the block party. From Hip-Hop heads to fashionistas, to hippies to greasers, everyone was having a good time here.

Not only was this event free and all ages, there was a dope line-up of DJs, including Low Limit, Esta, Sosupersam and Them Jeans at the Soulection stage, and Cosmonauts, and DJ Polyeser at the Moon Block Party Stage. Both stages provided fresh, upbeat music that set the vibe for the block party’s fun, vibrant and lively atmosphere.

Esta from Soulection. 

Sosupersam of Soulection with Them Jeans right behind her. 

Each retail store, restaurant, entertainment venue and brewery at the East End has something unique to bring to the table. Native Son Alehouse, which opened two days prior to the event, was a packed madhouse that day with happy customers sipping on craft beer specialties, one of which I had the pleasure of trying out myself!

The mid-day crowd enjoying the jams.

Along the streets were vendors and selected brands such as All Aspects Apparel, LA Tokyo, Privileged, and more all courtesy of the Venue Trade Show. There were also food trucks, live art and murals curated by Marcas Gallery.

Attendees checking out some of the good clothes to buy. 

More fans checking out the LA Tokyo brand. 

DTSA is creating a buzz in SoCal, while attracting a new generation. Believe me, this is an event you don’t want to miss out on!


Photos by: CJ Berina of Collective Lifestyle