This July 10-11, the semi-annual edition of the Agenda Show took place at their foremost location, the Long Beach Convention Center. The premier show is the host to close to 700 brands comprised of streetwear, skate, surf, contemporary, women’s, and other modern lifestyle brands.
The beautiful scenery and setting that is downtown Long Beach, which is right next to the Long Beach Pike, makes for a perfect couple of days to be at the prestigious Agenda Show. Not to mention that the sunny yet cool chill weather is always perfect during Agenda. Upon walking into Agenda you usually will see the beautiful glass convention center with live art being painted outside surrounded by youth skaters who probably shouldn’t be skating there. At this past Agenda, things changed as this year they had an actual outdoor skate setup with ramps, rails, pipes, cash prizes, Red Bull, and guest judges for an actual skate competition.
The always welcoming and bright lit Agenda sign.
Upon walking in the convention center there is a grand lobby with escalators going down to the main floor in which the anticipation begins. Once you hit the main floor, you see the nicely lit AGENDA signs, with many guests taking pictures for their Instagram, blogs, etc. At this point, long check-in lines begin for retailers, guests, press, and more. After receiving your credentials you are granted access to the spectacular event that is Agenda. This is how big Agenda is…
How big Agenda really is. Here is the show map. Aisles on aisles filled with the best brands in the industry.
Upon the first day, the show was completely packed with excitement as everyone always wants to see what all the fuss is about on Day 1. It was exactly that. Every aisle was completely filled with guests, buyers, and industry people alike. There was probably a few thousand people in attendance at the time. This was my first time experiencing Agenda as busy as this, which is great news for the industry.
Day 2 of Agenda view of a few aisles from The Woods & Agenda WMNS. Way less people than day 1.
The usual streetwear brands stole the show as always. These brands would include The Hundreds, Staple, Diamond Supply Co., HUF, Rebel 8, with the addition of many more. You could also find the usual streetwear legends of these companies running around from Ben & Bobby Hundreds, Jeff Staple, Nick Tershay, Keith Hufnagel, and more. With so many people in attendance, it was hard to get a glimpse of the entire show in one day, so we decided to leave for the day and come back for day 2.
The backside of the HUF booth. Always making noise as usual.
As expected, Day 2 was way less crowded, but business orders were being conducted. Probably 1 in 10 people from Day 1 were back for Day 2, which was perfect to get a glimpse of the whole show in it’s entirety. The environment on Day 2 was better for networking, conducting business, and just spectating the business of fashion take place.
The Flexfit Basecamp.
One of my personal favorite highlights when I go to Agenda is the Flexfit Basecamp. The best thing about it is the comfy white carpet. My words can’t explain it well enough, but it’s the comfiest carpet imaginable. It’s a carpet that should be made for kings to lay down, sleep on, and watch TV comfortably on. It’s just unexplainable, but it feels so amazing. You can feel the comfort from under your shoes. It’s just another thing you should definitely check out if at Agenda if you ever get the chance to go. Oh… and there are cool art and hat installations from Flexfit along with a hidden alcohol bar in the wall.
The Hurley Printing Press.
What type of fashion trade show would it be without being able to get free clothes? That is what the Hurley Printing Press is for! Hop in line, pick a design, and watch as your custom shirt personally gets made for you.
Hope you enjoyed our coverage of Agenda! Stay tuned to Collective Lifestyle for more exclusive events and coverage! :)
Photo Source: CJ Berina of CollectiveLifestyle.com