If you have access to the Internet, T.V. or any news/ social media outlet, then you are well aware of the phenomenon that’s been sweeping across the nation known as the “Ice Bucket Challenge” where people are recorded dumping, or having buckets of ice water dumped over their heads. The one being challenged then calls out other people/ organizations that they want to challenge and the trend continues on and on. Although very entertaining, this is not just a fun way to cool off in the Summer’s blazing sun. The “Ice Bucket Challenge” serves a charitable purpose in support of the ALS (Amyotrophic Lateral Sclerosis) Fund, also known as Lou Gehrig’s Disease-nicknamed after Lou Gehrig who brought attention to the disease after he retired from baseball in 1939 due to being diagnosed with ALS.
We all know how powerful the Internet can be especially with the use of various social media outlets, and that’s how the “Ice Bucket Challenge” took off. Former Division 1 Captain of Boston College Baseball, 29-year-old Massachusetts resident Pete Frates was diagnosed with ALS and has been living with the incurable disease since 2012. He started the challenge with his family and posted it via Facebook and Twitter as: #IceBucketChallenge. Since the campaign kicked off on July 29th, word spread from Boston to other cities and states, and now people from all over the country are joining in for the cause. Once you are “tagged” or called out via social media to do the challenge, there’s no saying no! But really, how could you when it’s for such a great cause? You can either donate money, perform the challenge or both!
This viral campaign has already raised over $4 million dollars in donations to ASL compared to the $1.12 million that was raised last year around this same time, and it still isn’t over. This is just another testament to the huge impact that the Internet, mainly social media, has over the world.
Continue the trend and support the cause! Grab that ice and those buckets and start dumping!
For more information or to donate to the ASL fund, visit http://www.alsa.org
Photo Source: http://boston.cbslocal.com