Kendrick Lamar Debuts “God Is Gangsta” Short Film

Kendrick debuts “God Is Gangsta,” new visuals comprised of “u” and “For Sale?,” off his Grammy nominated album To Pimp a butterfly. The short films opens with K Dot alone in a room drinking liquor, confronting his demons as he goes on a drunken rant along to “u.” The cleaning lady was no where to be seen, but you hear her knocking. Right before the film transitions to his “For Sale?” interlude,  it looks like he gets baptized in a pool of water. Suddenly, he’s facing temptations while being surrounded by attractive half naked woman, who want him. Possibly Lucy.

Between the cuts, subliminal messages flash across the screen: “Time is change. Your friend or for” and “If I blame you for a loss. I’m giving you all the credit.” Another one is “I followed your rules for way too long” and finally “You played game. I pimped it.” Some good ish if you ask me.

Kendrick Lamar will be at the Grammy’s next year, where he is nominated for 11 awards. Recently he told The New York Times, This album did what I wanted it to do. That’s not necessarily to sell tons of records — though it didn’t do bad at that either — but to actually have an impact on the people and on the culture of music.” Wishing him nothing but the best; I hope he wins all 11 awards.

Watch the video below.

Kendrick Lamar – God Is Gangsta from Top Dawg Entertainment on Vimeo.


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